Apple Leaks

On October 15, 2014, Apple's new iPads were inadvertently leaked. (http://www.news.com.au/technology/gadgets/apple-launch-new-ipad-mini-3-and-the-ipad-air-2-revealed-early/story-fnda1lbo-1227092065712) The article discusses the features that are expected to be included in the new products as well as the guesses of new features from the reporter. The article is directed at those who are interested in the "newest thing." The audience keeps up to date on the latest technology and are think that the release of information a day early is more exciting than waiting the extra 24 hours. During the entire article the reporter makes predictions about the newer versions of the iPads. These are not backed by any evidence, but merely speculations. He uses terminology that "regular" people are not necessarily aware of; therefore limiting the audience and comprehension of this article.

This piece sends the message that Apple is unable to keep their advancements under wraps. The article ends with, " Could Apple pull off a surprise? Possibly." This enforces the norm that Apple products are usually unveiled early, without Apple's intention. The reporter of this article is bias to the idea that Apple has many ideas but is incapable of keeping them secret. The point being made in this article is that Apple has difficulties keeping a secret of their ideas. The reporter pokes fun at Apple's bad luck of their products always being leaked early.