Recently Lincoln released a new commercial featuring their new car model. The spokesperson of the advertisement is Matthew McConaughey. The thought of the commercial isn't bad. Matthew McConaughey is a likable person, (in some movies) and Lincoln produces high-class cars. However, I do not think that this commercial could have been more poorly executed.
The only norm enforced in this media is that bulls are strong animals; most people would agree with that. As McConaughey states, or rather mumbles just loudly enough to hear, he "can respect that," that is the strength of the bull. I don't believe there was a clear message during the course of the entire commercial. It fails to tell the consumer any details about the car or what it has to do with the bull standing in the middle of the road. The bias present in this advertisement is that Lincoln cars are strong, but not strong enough to take on a bull. Lincoln wants to prove its strength and respect for the bull by leaving it alone. By the end of the commercial, I decided that Lincoln was not successful in getting their point across.
In my opinion, Ellen's version was much better. :)
What demographics are appealed to in this advertisement? What appeals are incorporated? Car commercials provide such rich analysis, be sure to analyze in depth rather than summarize the commercial and evaluate the effectiveness.
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